March Madness Online Visits Way Up
April 14th 2008 -
Newteevee.com is reporting that March Madness on Demand video player saw 4.8 million unique visitors over the course of the playoffs, that’s a 164% increase over 1.8 million uniques in 2007. A CBS spokesperson claims the estimated revenues were in the $23 million range.
I’d love to get my hands on the report that details day parts, time spent, # of games watched and which games plus any demographic break downs. March Madness on Demand is the perfect case study for Live on demand entertainment on the internet. Can anyone help me get this info?
