DAMN! The 2010 NFL Super Bowl was the most watched television program in American history. Roughly 106.5 million people watched the New Orleans Saints beat the Indianapolis Colts on Sunday. So at a cost of $2.5 million per spot it really only cost $.02 per customer. How’s that for ROI?!
Did you notice how nearly all the spots on the Super Bowl drove traffic to the brands website? TV may not be dead yet but the internet is alive and well. I wonder what the landing page conversions look like.
Faith Evans is partnering with E1 Television and Ten2One Entertainment on a new reality series, It’s All About Faith, documenting her music comeback following a five-year break from the business.
The series will follow Evans as she balances home life with her husband Todd and their four children while working on a sixth studio album in conjunction with her company, Prolific Music Group and distributed by E1 Music, the new Koch Records.
It was fun to get to know Kandi on Real Housewives of ATL and I’m having a ball watching Peppa so I’m definitely going to watch Faith.
People who don’t eat pork don’t know what they are missing.
Ingredients:
One 3 1/2-pound fresh picnic pork shoulder with skin
3 garlic cloves, thinly sliced
Salt and freshly ground pepper
1/4 cup extra-virgin olive oil
2 cups thinly sliced shallots
1 teaspoon ground cumin
1 teaspoon ground coriander
1 teaspoon powdered mustard
3/4 cup Champagne vinegar
2 cups dry sparkling wine
2 cups chicken stock
2 large sage sprigs
1 pound red grapes, stemmed
2 tablespoons unsalted butter
2 tablespoons chopped flat-leaf parsley
2 tablespoons snipped chives
Directions:
Preheat the oven to 300°. Using a sharp knife, score the pork skin in a crosshatch pattern. Make deep slits all over the pork and insert a slice of garlic into each slit. Season the pork with salt and pepper.
In a large enameled cast-iron casserole, heat the olive oil. Add the pork and cook over moderate heat, turning occasionally, until browned all over, about 12 minutes. Transfer the pork to a plate.
Add the shallots to the casserole and cook over low heat, stirring, until lightly browned, 5 minutes. Stir in the cumin, coriander and mustard. Add the vinegar and scrape up any browned bits from the bottom of the casserole. Add the wine, stock and sage and bring to a boil. Return the pork and any accumulated juices to the casserole. Cover and braise in the oven for 3 hours, or until the pork is very tender.
Carefully transfer the pork to a platter and cover with foil. Set the casserole over high heat and boil the braising liquid until it is slightly reduced and thickened, about 10 minutes. Add the grapes and boil until they just begin to soften, 8 minutes. Remove the casserole from the heat and whisk in the butter, parsley and chives. Slice the pork and serve with the vinegar sauce.
Seth Godin: Profile of a Marketing Guru How the author of Permission Marketing used online savvy and smart self-promotion to become a speaker, writer, and blogger in demand
Sports Illustrated is planning to webcast several days of this year’s Swimsuit edition shoot as part of a campaign launched in conjunction with the Las Vegas Convention and Visitors Authority. Ustream will handle the live video beginning Feb. 9 with a noon (PT) Q&A with this year’s cover model. SoBe is sponsoring the group’s Facebook page.
With Valentine’s Day just around the corner, Amazon.com announced its list of the Top 20 Most Romantic Cities in America.
After compiling sales data of romance novels; sex and relationship books; romantic comedy DVDs; Barry White CDs; and sexual wellness products since Jan. 1, 2010, on a per capita basis in cities with over 100,000 residents, the top 20 most romantic cities in the U.S. are:
Did you play Dungeons and Dragons as a kid? I did.
In his documentary, “The Dungeon Masters,” Keven McAlester follows two men and one woman who devote their lives to D&D. One is an evil drow elf displaced by Hurricane Katrina, another is a sanitation worker who lures friends into a “Sphere of Annihilation” and the third is a failed supervillain who starts a cable-access show involving ninjas, puppets and a cooking segment.
Their fantasy lives clash with their real ones in this movie, which is being shown as part of the Tribeca Cinemas Presents: Doc Series. The screening begins at 7:30 tonight. Stick around after to grill the director on druid spells.
Fmr. Gov. Sarah Palin (R-AK) delivered the closing keynote address of the first-ever National Tea Party Convention, held in Nashville, TN. I really wanted to go and looking at the crowd shots I’m quite certain I would have stood out, just as I have at the NYC Tea Party rallys.
To celebrate the new decade and keep myself open to new possibilities, ideas and experiences I and going to do something I have never done before every day and keep track of my activities just to see what happens.
I invite you to join me on this journey and share your suggestions in the comments or email me.
Now raise you glass of Procesco or Cava high and repeat after me... Here's to 2010, A year full of new beginnings, every single day. Cheers!